About & CONTACT 

Hello, my name is Tara and I specialize in production and social strategy. I’m an award-winning content and brand marketer, executive producer, and strategist with 10+ years of experience leading social-first storytelling for top media and technology companies. I’ve built and scaled high-impact content ecosystems that shape editorial voice, grow global audiences, and drive measurable business results across emerging and established platforms.
My work spans integrated editorial franchises at Hearst Magazines, platform-launch storytelling at Refinery29, and the launch of the first global video network at Baidu. I specialize in turning ideas into scalable content strategies across fashion, beauty, entertainment, health, tech, and music—building partnerships, leading cross-functional teams, and delivering content that fuels growth, engagement, and revenue. Previous clients include AMEX, CVS, Rocket Mortgage and Unilever.

Please reach out, I would love to connect! Taraoconnellagruso@gmail.com